Review and refine your ideas
Everything becomes a little different as soon as it is spoken out loud.
–Hermann Hesse
After you have generated your initial set of ideas on content, you are ready to review and refine them. Consider the following:
- Is the key message you have selected really the most critical? Does it support the objectives of the presentation?
- Are the arguments you have marshaled understandable to all levels of your audience?
- Will your content convince the audience to agree with you?
- Are logical connections explicit?
- What arguments need to be developed?
- What contrary arguments do you need to neutralize?
Then, ask yourself what else you can do or say that may help to persuade your audience. Effective persuaders use arguments that combine logic and emotion to convince their audience. Your persuasiveness is largely a product of your enthusiasm, credibility, and personal belief in the subject.
Remember: Include only those details that will persuade. If you are not sure about the impact of a point, leave it out.